Monitor Your Brand in AI Answers
This workflow sets up ongoing monitoring of how AI engines represent your brand. The goal is a recurring read of your visibility, sentiment, and competitive standing, so you catch drift, errors, and competitor gains while you can still respond.
What this page covers
Section titled “What this page covers”- The monitoring workflow, step by step
- How often to run it
- What to watch for
- Finish setup. Add your brand, competitors, and prompts. See Quickstart.
- Set your cadence. Run core reports weekly, and monitor priority prompts daily in Prompt Lab.
- Read the weekly brief. Check Score movement, competitor changes, and sentiment shifts. See Weekly reports.
- Investigate changes. Open the prompts behind any drop, and read the raw responses for inaccuracies.
- Act on the top item. Convert the highest-priority finding into a task.
How often to run it
Section titled “How often to run it”Weekly is the right baseline for most brands. Move to daily on priority prompts during a launch or an active campaign.
What to watch for
Section titled “What to watch for”- A falling Visibility or Score against your own baseline
- A competitor gaining win rate across several prompts
- A shift toward cautious or negative sentiment
- Factual errors in how a model describes you
Frequently asked questions
Section titled “Frequently asked questions”How is monitoring different from a one-off check?
Section titled “How is monitoring different from a one-off check?”Monitoring runs the same prompts on a schedule, which turns the natural variation in AI answers into a usable trend.
What should trigger action?
Section titled “What should trigger action?”A sustained change across several reports, not a single noisy answer.