Compare Your Brand Against Competitors
This workflow benchmarks your AI visibility against your competitors, finds the prompts where they win, and turns those into targets. The output is a short list of prompts and sources to contest, ordered by impact.
What this page covers
Section titled “What this page covers”- The comparison workflow, step by step
- What to look for in Compete
- How to turn findings into work
- Set competitors. Confirm your competitors are the brands buyers actually consider. See Add competitors.
- Open Compete. Read the leaderboard and head-to-head win rate per competitor.
- Find the losing prompts. For the rival with the highest win rate, open the prompts where they beat you.
- Find the source gaps. In Sources, see which domains cite that competitor and not you.
- Target and ship. Create tasks for the losing prompts and the gap sources, then publish.
What to look for in Compete
Section titled “What to look for in Compete”- A single competitor winning a cluster of prompts
- A model where one competitor dominates
- Momentum, where a competitor is gaining across reports
How to turn findings into work
Section titled “How to turn findings into work”Pair the losing prompts with the source gaps for the same competitor. Earning presence on a cited source and publishing a page that answers the losing prompt often move several prompts at once.
Frequently asked questions
Section titled “Frequently asked questions”How many competitors should I compare against?
Section titled “How many competitors should I compare against?”Base tracks 5 per project and Pro tracks 10. Focus on the rivals that win the most prompts.
What is the fastest win?
Section titled “What is the fastest win?”Usually a comparison page targeting a prompt where one competitor consistently beats you, paired with a citation on a source they hold.