Competitor Tracking
Competitor tracking shows which competitors AI engines recommend in the same answers you compete for, how often they beat you head-to-head, and where the gap is widening. Rankry scores each competitor the same way it scores you and reports the results in the Compete view.
What this page covers
Section titled “What this page covers”- What data competitor tracking uses
- Where to find it
- How to interpret it
- Best practices and limitations
What data it uses
Section titled “What data it uses”For every tracked prompt, Rankry records which competitors appear, in what position, and whether they were recommended over you. It scores each competitor for Visibility, Position, Sentiment, and Diversity, and computes head-to-head results.
Where to find it
Section titled “Where to find it”Open the Compete view from the sidebar. It shows a leaderboard, momentum, head-to-head comparisons, and which models prefer which brands.
How to interpret it
Section titled “How to interpret it”Look for competitors with a high win rate against you, then open the specific prompts where they win. Those prompts, paired with the Sources gaps for the same competitors, are your clearest targets.
Best practices
Section titled “Best practices”- Choose direct, same-category competitors for the most useful comparison.
- Work the prompts where a single competitor wins repeatedly, rather than spreading effort thin.
- Pair Compete with Sources to see not only who wins but why.
Limitations
Section titled “Limitations”Competitor results vary by model and over time, like all AI answers. Read the trend, and confirm a competitor’s gain is real across several reports before reacting.
Frequently asked questions
Section titled “Frequently asked questions”How many competitors can I track?
Section titled “How many competitors can I track?”Base tracks 5 competitors per project and Pro tracks 10. See Add competitors.
What is head-to-head win rate?
Section titled “What is head-to-head win rate?”The share of prompts where a given competitor is recommended over you.
Can I see competitors per model?
Section titled “Can I see competitors per model?”Yes. Competitive standing can differ sharply between models, so Rankry breaks it down per model.