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AI Citations

AI citations are the sources an AI engine references when it answers a question. On engines that show their sources, being cited is how a brand earns durable visibility and referral traffic. Rankry records the domains AI engines cite, computes your citation share, and flags the sources where competitors are cited and you are not.

  • What AI citations are
  • Why they matter
  • How Rankry classifies sources
  • What a source gap is

When an AI cites a source, it both justifies its answer and points an interested reader toward that page. If competitors own the citations in your category, they capture the credibility and the click. Tracking citations turns a vague goal into a concrete list of pages to earn.

Rankry classifies each cited domain by type and status:

TypeExamples
Reviewreview and listing sites
Communityforums and discussion sites
Publishermedia and editorial sites
Wikireference sites
Competitora competitor’s own domain
Ownyour own domain

Each source is also marked yours, gap, mixed, or neutral, depending on whether you, competitors, both, or neither appear.

A source gap is a domain where competitors are cited but you are not. Rankry prioritizes gaps by how often the domain is cited and how actionable it is, so you target the sources that move the most prompts.

Perplexity cites sources by default, and other engines surface citations when they search the web. Citation tracking focuses on the engines and modes where sources are shown.

The percentage of cited sources, across your tracked prompts, that point to your domain.

Publish clear, current, specific pages, make sure AI crawlers can read them, earn third-party corroboration, and close the source gaps your reports surface.