Visibility Tracking
Visibility tracking measures how often AI models mention and recommend your brand across your tracked prompts. Rankry reports a Visibility score with a per-model breakdown, your average Position inside answers, and the trend over time. You find it in the Visibility view and on the Dashboard.
What this page covers
Section titled “What this page covers”- What Visibility measures
- Where to find it
- How to interpret it
- Best practices and limitations
What Visibility measures
Section titled “What Visibility measures”Visibility is the share of your prompts where the brand appears, shown overall and per model. It pairs with Position, which records where you rank inside an answer, so a high Visibility with a poor Position still signals a problem.
Where to find it
Section titled “Where to find it”Open the Visibility view from the sidebar, or read the headline numbers on the Dashboard. Each score links to the AI responses behind it.
How to interpret it
Section titled “How to interpret it”| Zone | Meaning |
|---|---|
| Top | Mentioned in most answers |
| Needs work | Mentioned in some answers |
| Low visible | Rarely mentioned |
| Invisible | Not mentioned at all |
Read Visibility together with Position. Being named last in every answer is a weaker result than the raw mention rate suggests.
Best practices
Section titled “Best practices”- Track buyer-intent prompts, not only branded ones, so you see whether you are discovered at all.
- Watch the per-model view; a strong average can hide a weak model.
- Compare your Visibility against competitors in the Compete view, not against an absolute target.
- Re-check Visibility after each content change to see what moved.
Limitations
Section titled “Limitations”AI answers vary between runs, so read the trend rather than a single report. Low Visibility can be a content problem or a crawlability problem; the AI Readiness audit helps separate the two.
Frequently asked questions
Section titled “Frequently asked questions”Is Visibility the same across all models?
Section titled “Is Visibility the same across all models?”No. Rankry reports it per model because the models disagree. See Why models give different answers.
Why is my Visibility high but my Score low?
Section titled “Why is my Visibility high but my Score low?”Because the overall Score also weighs Position, Sentiment, and Diversity. Being mentioned poorly or inconsistently lowers the Score.
How often does Visibility update?
Section titled “How often does Visibility update?”On your report cadence, with daily monitoring available for priority prompts in Prompt Lab.