Find Why Your Brand Is Missing from AI Answers
This workflow diagnoses why AI engines do not mention your brand. It moves from confirming the gap to identifying the cause, which is usually a crawlability problem, a thin source footprint, or stronger competitors. The output is a short list of fixes.
What this page covers
Section titled “What this page covers”- The diagnosis workflow, step by step
- The common causes
- What to fix first
- Confirm the gap. In the Visibility view, find the prompts where you do not appear, per model.
- Check readiness. Run the AI Readiness audit. If pages return empty to AI crawlers, fix that first.
- Check sources. In the Sources view, find domains that cite competitors but not you.
- Check competitors. In the Compete view, see who wins the prompts you are missing from.
- Prioritize. Use the Action plan to order the fixes by impact.
Common causes
Section titled “Common causes”- Pages are not readable by AI crawlers
- Weak third-party corroboration
- Thin or unclear category pages
- Competitors hold the sources AI engines cite
- Prompts are too broad to match your specific offering
What to fix first
Section titled “What to fix first”Fix crawlability before content. A page AI engines cannot read cannot help you, no matter how good it is. Then close the clearest source gaps and strengthen the prompts where competitors win.
Frequently asked questions
Section titled “Frequently asked questions”My brand is missing on one model but not others. Why?
Section titled “My brand is missing on one model but not others. Why?”Models train and retrieve differently. See Why models give different answers.
How long until a fix shows up?
Section titled “How long until a fix shows up?”Allow several reporting cycles, since AI answers update gradually.