Weekly Reports
The weekly brief summarizes what changed in your AI visibility since the previous report: how your Score moved, which competitors gained or lost, what shifted in sentiment, and the highest-priority actions to take next. It is part of the Action plan and lets you act without opening the full dashboard.
What this page covers
Section titled “What this page covers”- What the brief contains
- Where to find it
- How to use it
- Best practices and limitations
What the brief contains
Section titled “What the brief contains”| Section | Content |
|---|---|
| Score change | Your Score versus the previous period |
| Competitor movement | Rivals who gained or lost ground |
| Sentiment shifts | Notable changes in how you are described |
| Recommended actions | The top things to do next |
Where to find it
Section titled “Where to find it”The brief is part of the Action plan view. It compares the latest report against the previous one and distills the meaningful changes.
How to use it
Section titled “How to use it”Read the brief in a couple of minutes, pick the top recommended action, and assign it. Open the full dashboard only when you want to drill into the detail behind a change.
Best practices
Section titled “Best practices”- Use the brief as your weekly check-in and the dashboard for deep dives.
- Tie any Score movement to the changes you shipped, so you learn what works.
- Act on one recommended action per cycle rather than trying to fix everything at once.
Limitations
Section titled “Limitations”The brief reflects the cadence of your reports. Weekly suits most teams; daily monitoring for priority prompts is available in Prompt Lab. The depth of recommendations varies by plan.
Frequently asked questions
Section titled “Frequently asked questions”What is in a weekly brief?
Section titled “What is in a weekly brief?”A distilled summary of Score movement, competitor changes, sentiment shifts, and the top actions to take next.
Can I change the cadence?
Section titled “Can I change the cadence?”Weekly suits most brands, and priority prompts can be monitored daily in Prompt Lab.
Do I still need the dashboard?
Section titled “Do I still need the dashboard?”The brief is enough for a quick read and decision. The dashboard is there for the detail behind any change.