AI Visibility
AI visibility is how often, how prominently, and how positively AI engines mention, cite, and recommend your brand when people ask buyer-intent questions. It is measured inside the answer itself, not on a search results page. Rankry measures AI visibility across ChatGPT, Claude, Gemini, Perplexity, and Grok and reports it as a Visibility score with a per-model breakdown.
What this page covers
Section titled “What this page covers”- What AI visibility means
- Why it matters
- How Rankry measures it
- Related metrics
Why it matters
Section titled “Why it matters”Buyers increasingly ask an AI assistant for recommendations before they reach a search engine or your website. If the AI does not surface your brand, you are invisible at the moment a decision forms, and the lost demand never shows in your analytics.
How Rankry measures it
Section titled “How Rankry measures it”Rankry runs your prompts through the five models and records whether your brand appears in each answer. Visibility is the share of prompts where you are mentioned, shown overall and per model. The score is position-aware through the related Position metric, so being named first counts for more than being named last.
Related metrics
Section titled “Related metrics”| Metric | What it adds |
|---|---|
| Position | Where you rank inside the answer |
| Sentiment | How you are described |
| Diversity | How consistently you appear across models |
| Share of voice | Your slice versus competitors |
See Metrics reference for definitions and formulas.
Frequently asked questions
Section titled “Frequently asked questions”How is AI visibility different from SEO?
Section titled “How is AI visibility different from SEO?”SEO measures where your page ranks among links. AI visibility measures whether an AI answer names and recommends your brand. You can rank well in Google and still be absent from ChatGPT.
Can AI visibility be measured reliably?
Section titled “Can AI visibility be measured reliably?”Yes, when you run a fixed prompt set on a schedule. The recurring run turns the natural variation in AI answers into a usable trend.
How do I improve AI visibility?
Section titled “How do I improve AI visibility?”Be crawlable, clearly positioned, and corroborated across credible sources, then close the prompt and source gaps your reports surface.