Sentiment Analysis
Sentiment analysis shows how AI models describe your brand, not just whether they mention it. Rankry classifies each mention as positive, neutral, or negative, tracks the balance over time, and surfaces the recurring strengths and concerns in the answers. It appears in the Insights panel within your report.
What this page covers
Section titled “What this page covers”- What Sentiment measures
- Where to find it
- How to interpret it
- Best practices and limitations
What Sentiment measures
Section titled “What Sentiment measures”For each model, Rankry extracts claims about your brand and classifies them. It reports the share of positive, neutral, and negative claims, a summary verdict, and the recurring themes that drive the result.
Where to find it
Section titled “Where to find it”Sentiment is shown in the Insights panel of your report, alongside the other metrics. Each sentiment finding links to the response it came from.
How to interpret it
Section titled “How to interpret it”| Reading | Meaning |
|---|---|
| Mostly positive | Most claims are favorable |
| Mixed | Roughly balanced |
| Concerning | Negative claims outweigh positive ones |
A hedged or lukewarm description can cost you a buyer even when you are mentioned, so read Sentiment together with Visibility and Position.
Best practices
Section titled “Best practices”- Address recurring concerns directly with content, such as a page that answers a common objection.
- Watch sentiment per model; some models hedge more than others.
- Use the stored responses to catch and correct factual errors about your brand.
Limitations
Section titled “Limitations”Sentiment is inferred from model answers, which vary and can reflect outdated information. Treat a single negative answer as a signal to investigate, not a verdict.
Frequently asked questions
Section titled “Frequently asked questions”Why does Sentiment matter if I am already mentioned?
Section titled “Why does Sentiment matter if I am already mentioned?”A cautious or negative description can steer a buyer away even when you appear. How you are described is part of whether the mention helps you.
Does Sentiment differ by model?
Section titled “Does Sentiment differ by model?”Yes. Some models hedge more than others, so the same brand can read as confidently endorsed on one and qualified on another.
Can I see what drives the Sentiment?
Section titled “Can I see what drives the Sentiment?”Yes. Rankry surfaces recurring strengths and concerns and keeps the source claims behind each.