Build a GEO Content Plan
This workflow turns your visibility data into a content plan. It identifies the prompts and sources where you are losing, decides which pages to publish, and drafts them. The result is a prioritized list of pages built to earn AI recommendations.
What this page covers
Section titled “What this page covers”- The content-planning workflow, step by step
- Which pages to prioritize
- How to draft and ship them
- Find the gaps. Use the Action plan and Compete to find the prompts where competitors win.
- Group by intent. Cluster the losing prompts into page ideas, such as a comparison page or a category page.
- Prioritize. Order page ideas by how many prompts each one can move.
- Draft. Use the Content workspace to draft each page answer-first, tied to its target prompts.
- Ship and track. Publish, confirm the page is crawlable, then track the target prompts over the next reports.
Which pages to prioritize
Section titled “Which pages to prioritize”- Comparison pages for prompts where one competitor consistently wins
- Category pages for broad buyer-intent prompts you are missing from
- Answer-first pages for question-shaped prompts where you want to be cited
How to draft and ship them
Section titled “How to draft and ship them”Lead with the direct answer, structure the page for retrieval, and back claims with credible sources. Add your own data and voice before publishing. Then confirm crawlability in the AI Readiness audit.
Frequently asked questions
Section titled “Frequently asked questions”How do I know which page to write first?
Section titled “How do I know which page to write first?”The Action plan orders opportunities by impact. Start with the page that can move the most prompts.
Does Rankry write the page for me?
Section titled “Does Rankry write the page for me?”The Content workspace drafts it. You review, add your data and voice, and publish.