Track Brand Visibility in Claude
Rankry tracks how Claude mentions, ranks, cites, and recommends your brand across your buyer-intent prompts. It records whether you appear, your position, the sentiment, the competitors named instead of you, and any cited sources, then trends the result over time. Claude visibility often differs from ChatGPT visibility, so Rankry keeps it separate.
What this page covers
Section titled “What this page covers”- What Claude visibility means
- What Rankry tracks in Claude
- Claude visibility metrics
- Example prompts and how to improve
What Rankry tracks in Claude
Section titled “What Rankry tracks in Claude”- Whether your brand appears in the answer
- Position inside the answer
- Sentiment, including Claude’s tendency to hedge
- Competitors recommended instead of you
- Cited sources, when shown
- Week-over-week change, with the raw response kept as evidence
Claude visibility metrics
Section titled “Claude visibility metrics”| Metric | What it means |
|---|---|
| Visibility | How often Claude names your brand |
| Position | Where you rank in the answer |
| Sentiment | How Claude describes you |
| Competitor win rate | How often a rival beats you |
Why Claude results differ from other models
Section titled “Why Claude results differ from other models”In practice Claude is more cautious. It is quicker to qualify a recommendation or decline to rank, and it tends to favor brands it can corroborate across several independent sources. A thin source footprint can keep you out of Claude answers even when you appear on other models.
Example Claude prompts to monitor
Section titled “Example Claude prompts to monitor”- Best [category] tool for [audience]
- Alternatives to [competitor]
- [Your brand] vs [competitor]
- Most reliable [category] platform
How to improve Claude visibility
Section titled “How to improve Claude visibility”Give Claude more to corroborate: clear category and comparison pages, accurate third-party listings and reviews, structured data, and content that answers buyer questions directly. Then track the prompts you care about and close the source and coverage gaps your reports surface.
Frequently asked questions
Section titled “Frequently asked questions”Why does Claude mention competitors but not my brand?
Section titled “Why does Claude mention competitors but not my brand?”Usually weaker third-party corroboration or thinner category coverage. Claude leans on what it can corroborate across independent sources.
Is Claude visibility different from ChatGPT visibility?
Section titled “Is Claude visibility different from ChatGPT visibility?”Yes, often by a lot. The same prompt can name you on one model and skip you on the other, which is why per-model tracking matters.
Does Claude cite sources?
Section titled “Does Claude cite sources?”Claude cites sources when it answers with web search. Rankry captures them where they appear.